Commercialisation

As a business owner or entrepreneur, you will appreciate the effort that goes into developing and perfecting your ideas to offer unique products and services in a competitive market.

Commercialisation is the process involved in turning ideas into profit-generating products or services. Many components of these products and services contain core intellectual property (IP) elements that uniquely ‘brand’ your business and are of significant value and worthy of protection.

The commercialisation of your products or services and protection of their IP elements form part of an overall commercialisation strategy. Retaining the services of our experienced lawyers in these early stages can assist tremendously in transforming your idea into a successful business. We can help get your brand into the market by developing strategies based on your business capabilities and goals.

A commercialisation strategy will involve many steps including processes to ensure protection of IP for the benefit of its creator and to prevent exploitation by potential competitors. Our lawyers will work with you to implement a commercialisation strategy that is tailored to your circumstances, your products or services and the proposed business operations. We can assist by:

  • Advising and setting up the most appropriate structure through which to operate your business, whether that be as an individual proprietor, through a partnership, joint venture arrangement, company or trust.
  • Identifying the various IP components capable of protection and filing the relevant applications to achieve protection and establish your legal rights to the IP, such as registration of a trade mark or patent.
  • Advising on various other ways to protect your brand such as registering business names and domain names.
  • Preparing and advising on incidental agreements involved in developing your idea and business including confidentiality and licencing agreements and financing arrangements.

A sound commercialisation strategy and IP protection is fundamental to any business developing unique products and services. These plans generally evolve over time as the business develops, or markets fluctuate. Our commercial lawyers have assisted many clients throughout the various stages of their business enterprise and look forward to assisting with your new venture.